Search Engine Marketing

Google’s AdWords search marketing programme

Usually deployed in conjunction with Search Engine Optimisation services, Search Engine Marketing (SEM) services are provided to artificially promote websites by increasing their visibility in Search Engine Results Pages (SERPs), through the use of paid ad placement, contextual advertising and paid inclusion.

The ad programmes run by Google and Microsoft (the biggest search ad providers) require an in-depth knowledge of these services and the effect of a range of variable factors such as budget, keywords, ad content, quality score and bid types, as well as experience of handling clients’ marketing budgets effectively.

Current monthly online client advertising budget managed ≈£12,500.00

Targeting potential markets is all about matching relevant products or services with user searches. This crosses over into Social Media Marketing, where similar services are provided to reach more specific individuals.

Please get in touch to find out how you could benefit from Search Engine Marketing.

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