It appears another variation on the domain registration scam and the Domain Registry of America scam, that I have previously discussed in this blog, is appearing via email to domain owners. In this version, an official-looking email informs the domain registrant that they need to register in order to be found in search engines. Of course this is a complete fallacy; there is no obligation on a domain owner to register with a third party for search engine inclusion. The originating company doesn’t even identify itself in the email, merely providing a generic Yahoo email address, and contact details. Hardly a bona fide company to do business with!
The email text varies, but is generally in this form:
Attn: [DOMAIN OWNER] As a courtesy to domain name holders, we are sending you this notification for your business Domain name search engine registration. This letter is to inform you that it’s time to send in your registration and save.
Failure to complete your Domain name search engine registration by the expiration date may result in cancellation of this offer making it difficult for your customers to locate you on the web.
Privatization allows the consumer a choice when registering. Search engine subscription includes domain name search engine submission. You are under no obligation to pay the amounts stated below unless you accept this offer. Do not discard, this notice is not an invoice it is a courtesy reminder to register your domain name search engine listing so your customers can locate you on the web.
This Notice for: [DOMAIN NAME] will expire on [Date] Act today!
Hidden in the text after the alarmist notice are the words ‘you are under no obligation to pay’ – those of course are the most important words in the email – do not be fooled by the rest of the mumbo-jumbo!