As a mobile-only social media platform, the Instagram experience has always been fun but has had an ineloquent marketing voice. That is until Facebook bought the service earlier this year for $1Bn and now they have added greater integration across the two platforms, meaning marketers can really start to use Instagram effectively. The new Photo Map and easier posting to Facebook are big improvements, allowing better tagging and brand recognition.
A number of brands have been swift to adopt the benefits Instagram can bring, but it’s early days for most. Those with an eye on the future of mobile oriented marketing will be well advised to start their campaign early and build awareness and activity. To find out more about how Instagram could benefit your brand, please get in touch.