New Instagram Features Make it a Must-Have For Brands

As a mobile-only social media platform, the Instagram experience has always been fun but has had an ineloquent marketing voice. That is until Facebook bought the service earlier this year for $1Bn and now they have added greater integration across the two platforms, meaning marketers can really start to use Instagram effectively.  The new Photo […]

10 Billion App Store downloads!

It might seem incredible but Apple will shortly announce the 10 billionth app download since they started the service in 2008. They are offering a $10,000 iTunes Gift Card to the user who downloads the ten billionth app, demonstrating just how successful the service has been in that short time. Apple allows 70% of revenues […]

QR codes now on Google Places

The recently rechristened Google Local as Google Places now offers customised QR codes for users. Once scanned by a customers’ smartphone, the code takes them to your own ‘place’ page in their mobile browser; QR codes can be used on business cards and other marketing materials. Apparently in the USA Google is sending out 50,000 […]

Google Latitude – too much of a good thing?

The new Google Latitude mobile tracking system may have a lot of really useful applications (emergency location, vehicle tracking, locating a friend etc) but it also gives bosses a Big Brother opportunity that not everyone will be happy about.  Do you want your employer tracking your every move? This could be the precursor of a […]