Shopping online is convenient, especially for customers who are on the go or on vacation. The convenience factor is one of the key factors in the success of the online stores, as is the ability to offer customers the latest trends in fashion and entertainment from all over the world.
A successful online store should have a variety of products and services that appeal to the customers. For example, some stores sell products from a certain region, while others provide different products that are more affordable and may be in more common. Consumers can learn about and take advantage of the different features and offers at different online stores. Many retailers offer e-commerce services. They offer the ability to receive invoices and e-book, as well as provide the ability to pay. Many online stores also offer shipping services such as express shipping. Plus, if you visit coupon websites like Raise you may be able to find some really good discounts.
Although most retailers in the industry are doing well, a few are not faring as well as others, including T.J.Maxx and Marshall’s. The two stores are trying to differentiate themselves, but they may not have succeeded in doing so yet.
As of June 30, 2016, the online stores from T.J.Maxx and Marshall’s had gross merchandise volumes of $11.6 million and $9.1 million, respectively, which are very similar to those of TJ Maxx and Marshall’s. TJ Maxx also has a significant number of its shoppers spend money at TJ Maxx and other TJ Maxx-owned locations. As of June 30, 2016, T.J. Maxx’s gross merchandise volume at its “Toys” and “Clothing” categories combined is $16.9 million, while Marshall’s “Clothing” category combined is $9.4 million. Additionally, TJ Maxx has a significant number of its shoppers who are also its corporate employees. As of June 30, 2016, TJ Maxx’s “Employee” category combined is $2.3 million. The combination of this increased spending and Marshall’s increased foot traffic at TJ Maxx stores has led to increased TJ Maxx revenues. In June 2016, TJ Maxx revenues were $7.9 million, which were equivalent to 52% of TJ Maxx’s adjusted gross merchandise volume.