Google+ brand pages launched

Well, they’ve been a while coming, but brand pages are finally here on Google+, offering another means by which brands can engage with communities of customers and friends. I was surprised that Google waited so long but actually it’s a good thing, since it has given a few people (well, 40 million if you believe the hype) a while to get to grips with the new service prior to bringing brands onto the platform – that’s a smarter move than just making everything available at once, in my book.

Having created a couple of brand pages already I can see that Google+ has a little way to go, but the opportunity for greater exposure and reach is clearly there, since searches within Google+ are starting to reveal some interesting content, brands included!

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