The recently rechristened Google Local as Google Places now offers customised QR codes for users. Once scanned by a customers’ smartphone, the code takes them to your own ‘place’ page in their mobile browser; QR codes can be used on business cards and other marketing materials.
Apparently in the USA Google is sending out 50,000 windows stickers to businesses with ‘their’ QR codes on, allowing users to quickly access websites, hopefully optimised for mobile usage. Try the QR code on the right to see what this page looks like when optimised for mobile use.
As a long time advocate of QR codes I am glad to see that they are being pushed by Google – they are one of the most effective ways of attracting and gaining user attention and driving them to interact with brands, products and services. In Japan (where the QR code was invented) they are used everywhere, but they have taken sometime to catch on in the West – this is a shot in the arm for linking the offline world with the online world.
If you would like to know more about QR codes and how they could benefit your organisation, please get in touch and I would be happy to discuss how they can fit into your digital strategy.