Facebook continues to refer the most social media traffic to websites, according to data from web analytics company StatCounter. Although the monthly figures show an odd trend downward for three months, clearly things have picked up again in Facebook’s favour, at the expense of other social networks. StumbleUpon has lost ground recently, but this trend is also reflected elsewhere than just here in the UK, where the service is generally not so well used.
Twitter shows a strong overall trend, apparently referring about 10% of all traffic from social networks.
If any conclusion can be drawn from these statistics, it is that Facebook page updates continue to rise in importance since Google started to index them, underlining their importance in a corporate social presence.