An interesting new feature on google.com shows more personal search results with relevant content from your online friends and contacts. Although Facebook friends won’t show up (yet), the Google Social Search service aims to add links to their information posted as images and/or articles. The official Google Blog explains it fully, but the following video gives a simpler overview of what it’s all about.

There is a lot of noise about the privacy implications of all this, but it’s really all about connections to find information you can already find, so this, in my opinion is just shortening the distance taken to find it. It is in its infancy now, so expect this to be a growing trend for Google and search in general.

Filling in your Google Profile is really all that is required to get the most out of Social Search.