29 Nov

New website for Cleenol

Cleenol logoIndustrial cleaning and hygiene products manufacturer Cleenol approached us in early 2011, requiring a new website, since their existing one was getting very long in the tooth. Following a six-way competitive tender for the business, we were awarded the contract to create an online product database and catalogue, together with customer tools aimed at improving customer services.

Working with Cleenol’s own designer who drafted the visual concepts, we developed these into a CMS managed website over which the customer has full control of all database and page content. Searchable by range and industry, customers can now find products more easily and download the appropriate datasheets and product use guides once logged in, thereby acquiring customer details. Future developments will extend the functionality of the database into CRM and ERP.

We are proud of the results which can be seen at http://www.cleenol.co.uk

If you are looking for something similar, please get in touch.

 

08 Nov

Google+ brand pages launched

Well, they’ve been a while coming, but brand pages are finally here on Google+, offering another means by which brands can engage with communities of customers and friends. I was surprised that Google waited so long but actually it’s a good thing, since it has given a few people (well, 40 million if you believe the hype) a while to get to grips with the new service prior to bringing brands onto the platform – that’s a smarter move than just making everything available at once, in my book.

Having created a couple of brand pages already I can see that Google+ has a little way to go, but the opportunity for greater exposure and reach is clearly there, since searches within Google+ are starting to reveal some interesting content, brands included!

03 Nov

The demise of Google Sidewiki

Google SidewikiHaving used Google Sidewiki in the past I received an email from Google announcing that the service will close on 5th December.  That’s a bit of a shame in my book as I found the service gave users the oportunity to contribute helpful information alongside any page that they found useful and thereby make the page more relevant to both them and others.

I shan’t exactly mourn its loss, but clearly there just weren’t enough users on Sidewiki to justify its existence.  Elsewhere other Google products have suffered a similar fate, such as Google Code Search, Google Labs and Google Buzz, among others. Clearly Google is trimming down its non-core and failing experiments.