It appears to be a common problem amongst the majority of recruitment websites; their visibility! This was demonstrated by a recent client requesting SEO services for Cactus Search, a recruitment agency dealing in call centre recruitment and contact centre recruitment. A full report on their search performance revealed that the site enjoys a reasonable Google PR of 5/10, but is virtually invisible for its key phrases as they are almost totally unused in the site text! Unfortunately the developer was a designer and therefore the site didn’t stand a chance against the majority of sites that opt for the opposite tactic of keyword stuffing, thereby artificially enhancing their search results but providing little real substance.
A little Search Engine Optimisations goes a long way towards making a business in the call centre recruitment business able to hold its head high with Google and other search engines!